CHINA HOTEL FURNITURE FF&E MANUFACTURER
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    • Avid Hotel Furniture
    • Baymont Inn & Suites Furniture
    • Best Western Hotel Furniture
    • Candlewood Suites Furniture
    • Canopy by Hilton Furniture
    • Clarion Hotel Furniture
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    • Comfort Inn & Suites Furniture
    • Conrad Hotel Furniture
    • Country Inn & Suites Furniture
    • Courtyard by Marriott Furniture
    • Crowne Plaza Hotel Furniture
    • Curio Collection By Hilton Hotel Furniture
    • Days Inn Furniture
    • Delta Hotel By Marriott Furniture
    • DoubleTree by Hilton Hotel Furniture
    • Econo Lodge Furniture
    • Edition Hotel Furniture
    • Element By Westin Furniture
    • Embassy Suites by Hilton Furniture
    • EVEN Hotels By IHG Furniture
    • Fairfield Inn & Suites Furniture
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    • Four Points By Sheraton Furniture
    • Gaylord Hotel By Marriott Furniture
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    • JW Marriott Furniture
    • La Quinta Inn & Suites Furniture
    • Le Meridien Hotel Furniture
    • Mainstay Suites Furniture
    • Mercure Hotel Furniture
    • Microtel Inn & Suites Furniture
    • Motel 6 & Studio 6 Furniture
    • Motto by Hilton Furniture
    • Movenpick Hotel Furniture
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    • Park Hyatt Furniture
    • Park Inn by Radisson Furniture
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    • Quality Inn & Suites Furniture
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    • Raffles Hotel Furniture
    • Ramada Hotel Furniture
    • Red Roof Inn Furniture
    • Renaissance Hotel Furniture
    • Residence Inn Furniture
    • Ritz Carlton Hotel Furniture
    • Rodeway Inn & Suites Furniture
    • Sheraton Hotel Furniture
    • Sleep Inn Furniture
    • Howard Johnson Hotel Furniture
    • Sofitel Hotel Furniture
    • SpringHill Suites Furniture
    • St Regis Hotel Furniture
    • Staybridge Suites Furniture
    • Super 8 Furniture
    • Swissotel Furniture
    • Travelodge Inn & Suites Furniture
    • Tribute Portfolio Hotel Furniture
    • Tru by Hilton Furniture
    • W Hotels Marriott Furniture
    • Waldorf Astoria Furniture
    • Westin Hotels & Resorts Furniture
    • Wingate by Wyndham Furniture
    • WoodSpring Suites Furniture
    • Wyndham Garden Furniture
    • Budget Hotel Furniture
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  • Restaurant Furniture
    • Restaurant Booths
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    • Restaurant Banquet Tables
    • Restaurant Table Bases
  • Blog
    • WHAT IS HOSPITALITY FURNITURE
    • What Is Hospitality Interior Design?
    • What is FF&E?
    • What is FF&E and OS&E?
    • 18 Hilton Hotel Brands
    • Your Guide to Hilton Honors Hotel Brands
    • All 18 Hilton Hotel Brands Explained & Prices Compared
    • An In-Depth Guide to All 18 Hilton Hotel Brands
    • 14 Choice Hotel Brands
    • 18 Best Western Hotel Brands
    • 23 Wyndham Hotel Brands
    • 19 Hyatt Hotel Brands
    • What Are IHG Hotel Brands?
    • 16 IHG Hotels & Resorts Brands
    • Hotel Brands: Marriott, Hyatt, Hilton, IHG (Who Owns What?)
    • What are Marriott hotel brands?
    • Why Do Hotel Companies Have So Many Brands?
    • Marriott Bonvoy’s 30 Different Hotel Brands
    • The Ultimate Guide to The World’s Top Hotel Brands and Their Properties
    • An In-Depth Guide to All 29 Marriott Hotel Brands
    • Marriott Hotels Brand Portfolio
    • Marriott Hotels: An Overview of Brands in the USA Capital Region
    • The 9 Best Intercontinental Hotels of 2021
    • The 8 Best Hyatt Resorts of 2021
    • The 9 Best Hilton Hotels of 2021
    • All 30 Marriott Brands, Ranked From Worst to First
    • How Marriott Breaks Down Their 30 Brands
    • Full list of Marriott hotel brands
    • Hotel Brands: Who Owns What?
    • Top 10 Largest Hotel Chains in the World
    • 32 Marriott Bonvoy Hotel Brands
    • 7 Accor Hotel Brands
    • BOOTHS VS BANQUETTES: WHAT’S THE DIFFERENCE?
    • Choosing Booth Seating In Your Restaurant
    • STUDENT ACCOMMODATION – FURNISHED OR UNFURNISHED?
    • Hospitality Furniture Buying Guide: Where do US hotels buy their furniture from?
    • How to create engaging custom hotel furniture
    • How to style hotel interiors in 2021
    • Hotel Trends of The Future
    • How to pick the right outdoor furniture for your environment
    • How to select bar furniture for your hospitality venue
    • Everything You Need to Know About Hotel Interior Design
    • What Is an Extended Stay Hotel?
    • What Is a Boutique Hotel?
    • A Guide to 21 of the Most Popular Types of Hotels
    • Types of Hotel Rooms
    • Five Most important Materials in Hotel Furniture Industry
    • How to Maintain Hotel Furniture for 10+ Years
    • 3 and 4 Star Budget-Friendly Hotel Guest Room Designs
    • 7 Things to Consider Whilst Designing a Restaurant Furniture Layout
    • What type of restaurant chair should you prefer – wooden, metal, or plastic?
    • What Type of Guestroom Furniture Should You Prefer?
    • How To Choose The Best Hotel Bedroom Furniture?
    • Comprehensive Guide On How To Choose The Best Lobby Furniture
    • What are luxury hotels?
    • Choosing the Best Furniture for Your Hotel or Guest House
    • 5 hotel lobby design tips and why you should rethink yours
    • HOSPITALITY TRENDS FOR 2021 YOU NEED TO KNOW
    • 3 Reasons You Need a Restaurant Furniture Expert
    • 5 Ways to Compare Restaurant Tables and Chairs
    • 5 Hotel Ergonomics & Furniture Design Trends for Post-COVID 2022
    • HOW TO PURCHASE THE RIGHT FURNITURE FOR YOUR RESTAURANT
    • Restaurant interior design trends
    • What is OS&E?
    • What is the difference between FF&E purchasing and FF&E procurement?
    • What is the difference between FF&E purchasing and FF&E sourcing?
    • What does the FF&E procurement process look like?
    • How do you account for FF&E in a hotel project?
    • What is a reserve FF&E budget?
    • What are the benefits of using an FF&E Consultant?
    • What is FF&E documentation and specification?
    • What is FF&E procurement?
    • FF&E Procurement Explained
    • Things You Need to Know Before Choosing Your FF&E Procurement Provider
    • ALL ABOUT FF&E PROCUREMENT
    • What Does an FF&E Procurement Provider Do?
    • 10 Must Consider Points in Procuring Furniture for Boutique Hotel
    • How Hotels Can Find Right FF&E Procurement Partner To Elevate Hotel Brand Value?
    • 12 Aspects to Consider for Successful Renovation of Hotels
    • 10 Tips For Setting Up Your Motels
    • 4 Point Formula for Deciding Best Hospitality Procurement Organization
    • Know The Best Decorating Tips For Arranging Hotels
    • Hospitality Industry Challenges Addressed by Procurement Vendor
    • Best Sofa Style for 2021
    • Impact of COVID-19 on Procurement Hospitality Shipment Industry
    • Hospitality Furniture Supplier Trends to Watch Over!
    • Getting The Correct Hotel Design
    • The Future of Hospitality FF&E Purchasing
    • When to Hire an FF&E Purchasing Agent
    • Creating an Accurate Preliminary Budget for Your Hotel
    • The Future of Hospitality Design – A Conversation
    • The Core of FF&E and OS&E Procurement – Part 1: Preliminary Budget Creation
    • The Core of FF&E and OS&E Procurement – Part 2: The FF&E Procurement Process
    • The Core of FF&E and OS&E Procurement – Part 3: Choosing a Purchasing Agent
    • How to pick outdoor furniture for your hospitality venue
    • 9 Essential Restaurant Design Tips
    • How To Choose The Ultimate Hospitality Furniture?
    • How to Choose the Best Sectional Sofa for Your Hotel?
    • How to Identify Best Hospitality Furniture for Your Dream Hotel & Home?
    • Where do US hotels buy their furniture from?
    • What do hotels do with used furniture?
    • Where and how do interior designers buy furniture for clients?
    • When to transform your Hotel's Interior?
    • Benefits of choosing a luxury leather lounge chair
    • How to create custom furniture you’ll love
    • Sofa Styles for the Hospitality Industry
    • Art of Hospitality Design
    • How should restaurant table tops be cleaned in the COVID-19 era?
    • WHAT IS CONTRACT FURNITURE
    • WHAT’S IN A CONTRACT DINING CHAIR?
    • RESTAURANT MAINTENANCE – WHAT ARE YOUR OPTIONS?
    • SENIOR LIVING AMENITIES: DESIGNING SPACES TO PROMOTE COMMUNITY ENGAGEMENT
    • The Hospitality Industry Welcomes More Sustainable Furniture
    • LET’S TALK SENIOR LIVING FURNITURE
    • MULTIFAMILY AMENITIES AND SERVICES: THE CONTACTLESS AGE
    • What is furniture, fixtures, and equipment (FF&E)? Definition and examples
    • What is FF&E in Construction
    • Hospitality FF&E
    • 5 WAYS TO FIND THE PERFECT FF&E FREIGHT PROVIDER
    • The 4 Best Ways to Receive Freight for Furniture Delivery
    • 3 Ways Hiring an Inexperienced FF&E Installation Company Will Ruin Your Hotel Launch
    • Top Tips for FF&E Procurement
    • FF&E Logistics Company: Your FF&E Pro
    • HOW FF&E FIRMS CAN GENERATE MORE HOTEL SALES LEADS
    • TOP 7 HOSPITALITY DESIGN TRENDS THAT WILL MATTER IN 2021
    • Using an Independent FF&E Consultant rather than a Furniture Supplier
    • The FF&E Process Explained
    • What is the Interior designer FF&E full job role
    • How is the interior Architect designer job is a basic in facilities management
    • FF&E: A Complete Guide
    • What is FF&E and Why Does it Affect my Building Project?
    • What is Furniture, Fixtures, and Equipment (FF&E)?
    • FF&E Construction: What is it? Why does it matter?
    • How To Avoid Hotel FF&E Delays From Chinese New Year
    • DO I NEED AN INTERIOR DESIGNER OR AN FF&E DESIGNER?
    • HOW MUCH TO BUDGET FOR FF&E?
    • WHO SHOULD BE CONSIDERING FF&E SERVICES?
    • HIDDEN CHALLENGES IN FF&E AND HOW TO TACKLE THEM
    • WHAT IS MODERN LUXURY INTERIOR DESIGN?
    • THE IMPORTANCE OF HAVING SPECIALIST CONSULTANTS ASSISTING ACROSS YOUR LUXURY INTERIOR DESIGN PROJECT
    • 2021 INTERIOR DESIGN TRENDS
    • ALL ABOUT FF&E PROCUREMENT
    • HOW TO PROJECT MANAGE A HOUSE RENOVATION
    • BEGINNERS GUIDE TO INTERIOR DESIGN
    • WHAT DOES INTERIOR DESIGN MANAGEMENT INVOLVE?
    • SMART HOME TECHNOLOGY & STYLE – CAN THEY CO-EXIST?
    • DESIGNED FROM INSIDE OUT: WHY ARCHITECTS SHOULD LET INTERIOR DESIGNERS TAKE THE LEAD WHEN IT COMES TO FUNCTIONALITY
    • FF&E PROCUREMENT SERVICES: WHAT THEY CAN DO FOR YOU
    • Comfort Hotels FF&E
    • 4 Key Factors for You to Choose the Right Hotel Room Furniture
    • How Much Does Hotel Furniture Cost in Hotel Construction
    • Never Underestimate the Influence of Hotel Furniture Layout
    • Top 3 Reasons Why You Should Invest in Custom Hotel Furniture
    • The Best Guest Room Design: Keys to Make Guests Always Feel Welcome
    • Top 4 Types of Hotel Furniture veneer
    • Top 5 of the Best Modern Hotel Furniture Design Trend in 2021
    • Expert Guide to Know About Wall Cladding in A Commercial Building
    • The Complete Guide to Hotel FF&E Procurement Process and Stages
    • How to Manage FF&E Budget in Hotel Construction Project?
    • What is Hotel Renovation and How to Renovate a Hotel?
    • How Are Gen Z and Millennials Influencing Trends in the Hospitality Industry
    • What is FF&E for a Hotel & Why is it Important
    • How to Choose a Reliable Hotel Furniture Supplier
    • 4 Reasons Why You Need Luxury Hotel Furniture
    • 6 Ways to Manage and Reduce Hotel FF&E Costs With FF&E Procurement
    • What Kinds of Modern Hotel Furniture Should a Hotel Have?
    • What Your Choice in Hotel Furniture Says about Your Hotel Style
    • Three Ways to Improve Hotel Guest Experience
    • Ascend Hotel Collection FF&E
    • Cambria Hotels FF&E
    • Points to Know the Different Types of Custom Fixed Furniture and Their Advantages
    • Top 5 Ideal Raw Materials for Furniture Making
    • What does a senior soft outfit designer for hospitality industry do?
    • What does a lead FF&E design manager do?
    • Quality Inn FF&E
    • Sleep Inn FF&E
    • Clarion Inn FF&E
    • MainStay Suites FF&E
    • Suburban Extended Stay Hotel FF&E
    • WoodSpring Suites FF&E
    • Econo Lodge FF&E
    • Rodeway Inn FF&E
    • Best Western FF&E
    • Americas Best Value Inn FF&E
    • Hotel RL FF&E
    • Red Lion Inn & Suites FF&E
    • Signature Inn FF&E
    • Canadas Best Value Inn FF&E
    • Country Inn & Suites FF&E
    • Drury Inn & Suites FF&E
    • Pear Tree Inn FF&E
    • Motel 6 & Studio 6 FF&E
    • Loews Hotels FF&E
    • Shilo Inns Suites FF&E
    • Microtel Inn & Suites FF&E
    • Days Inn FF&E
    • Super 8 FF&E
    • Howard Johnson FF&E
    • Travelodge FF&E
    • Hawthorn Suites FF&E
    • AmericInn FF&E
    • Baymont Inn & Suites FF&E
    • La Quinta Inn & Suites FF&E
    • Ramada FF&E
    • Trademark Collection FF&E
    • Wingate FF&E
    • Wyndham Garden FF&E
    • Hoteliers Worry High Rates and Reduced Services Spark Backlash from Guests
    • Hotel Executive Commentary Highlights Busy Third Quarter for Transactions
    • Set Expectations with Hotel Capital Expenditures
    • Hilton, Marriott Chief Executives Prepare for Industry's Next Cycle
    • Special CapEx Considerations for the COVID-19 Era
    • Host Hotels & Resorts Encouraged by Business Transient Demand Uptick
    • Boutique Hotels Balance Connections, Experiences and Safety
    • Return of Leisure, Business Demand Reaccelerate Recovery for Pebblebrook
    • How To Master Sourcing and Procurement For Interior Design?
    • How To Create An Interior Designer Resume?
    • How to design a custom sofa to fit your space
    • How To Keep Hotel Lobby Furniture Modern
    • Commercial Lobby Furniture: Comfortable Furniture For Your Hotel
    • How to Choose the Best Sectional Sofa for Your Hotel
    • How to Identify Best Hospitality Furniture for Your Dream Hotel & Home
    • Brands To Push for Renovations as US Hotels Recover
    • Five Things to Consider Before your New Office Fit-Out
    • How to Complete a Restaurant Renovation
    • Top 5 Tips for a Seamless Hotel Fitout
    • Alt-Normal: Some Prospects for Hotels Post-Pandemic
    • HOTEL LOBBIES: WHAT LOOKS GOOD?
    • How to Customize Your Interiors While Maintaining Timelines and Budget
    • How to Choose Workstations in Guestroom and Public Areas
    • The Importance of a Hotel FF&E Reserve Revealed
    • Hotel FF&E Installation and Manufacturing: A Winning Combination
    • How to Build an Eco-Friendly Hotel with Green FF&E
    • Elements to Consider When Designing Bespoke Hotel Furniture
    • The Difference Between Bespoke and Custom Hospitality Furniture
    • "FF&E" is a major that 80% of Chinese interior designers do not know
    • What Is Industrial Look Like On Furniture
    • What Are Carbon Neutrality And The Trend Of Aluminum Furniture
    • How to Organize Your Room: 5 Tips for Organizing Your Room
    • Guide to Bathtub Sizes: 8 Common Types of Bathtubs
    • 9 Tips for Decorating a Hallway: How to Decorate a Hallway
    • What Is Velvet? A Guide to the Different Types of Velvet
    • 8 House Décor Ideas and Tips: How to Decorate a Home
    • Small Space Interior Design: 6 Ways to Maximize Small Homes
    • How to Decorate a Large Wall: 4 Simple Wall Décor Ideas
    • Victorian Interior Design: 6 Design Elements of Victorian Style
    • Hotel Executives Expect Business Travel To 'Roar Back' in 2022
    • Tips on hotel reception furniture design
    • 8 super tips on hotel room furniture design
    • Your Quick Guide to Choosing China Hotel Furniture Suppliers
    • High End Hotel Furniture Manufacturers in China
    • Simple Overview of Hotel Furniture China Price
    • Charming Hotel Furniture Foshan
    • Hotel Furniture from China
    • Hotel furniture in China
    • Guide to Choose Hotel Furniture Suppliers China
    • A Comprehensive Guide to Furniture Factory in China
    • Hotel Bedroom Furniture Manufacturers China
    • Hotel furniture for Sale in China
    • Why opt for hotel furniture made in China
    • An overview of hotel furniture china manufacturers
    • Hotel Room Furniture Manufacturers in China
    • Trends in Hotel Furniture China
    • How to Buy Hotel Furniture
    • A Complete Guide about Importing Hotel Furniture from China
    • Canopy by Hilton FF&E
    • Conrad Hotels FF&E
    • Curio Collection FF&E
    • DoubleTree FF&E
    • Embassy Suites FF&E
    • Hampton Inn FF&E
    • Hilton Garden Inn FF&E
    • Hilton Grand Vacations FF&E
    • Hilton FF&E
    • Home2 Suites FF&E
    • Homewood Suites FF&E
    • Motto by Hilton FF&E
    • Signia by Hilton FF&E
    • Tapestry Collection by Hilton FF&E
    • Tru by Hilton FF&E
    • Tempo by Hilton FF&E
    • Waldorf Astoria FF&E
    • Atwell Suites FF&E
    • Avid Hotels FF&E
    • Candlewood Suites FF&E
    • Crowne Plaza FF&E
    • EVEN Hotels FF&E
    • Holiday Inn Club Vacations FF&E
    • Holiday Inn Express FF&E
    • Holiday Inn FF&E
    • Hotel Indigo FF&E
    • HUALUXE FF&E
    • InterContinental FF&E
    • Kimpton Hotels FF&E
    • Regent Hotels FF&E
    • Staybridge Suites FF&E
    • voco Hotels FF&E
    • AC Hotels FF&E
    • Aloft Hotels FF&E
    • Autograph Collection FF&E
    • Bulgari Hotels FF&E
    • Courtyard by Marriott FF&E
    • Delta Hotels FF&E
    • Design Hotels FF&E
    • EDITION Hotels FF&E
    • Element by Westin FF&E
    • Fairfield Inn FF&E
    • Four Points by Sheraton FF&E
    • Gaylord Hotels FF&E
    • Homes & Villas FF&E
    • JW Marriott FF&E
    • Le Meridien FF&E
    • The Luxury Collection FF&E
    • Marriott Executive Apartments FF&E
    • Marriott Hotels & Resorts FF&E
    • Marriott Vacation Club FF&E
    • Moxy Hotels FF&E
    • Protea Hotels FF&E
    • Renaissance FF&E
    • Residence Inn FF&E
    • Ritz-Carlton FF&E
    • Sheraton FF&E
    • SpringHill Suites FF&E
    • St. Regis FF&E
    • TownePlace Suites FF&E
    • Tribute Portfolio FF&E
    • W Hotels FF&E
    • Westin Hotels FF&E
    • 3 Top Reasons Restaurant Booth Seating is So Popular
    • Tips to Choose the Right Furniture for Your Restaurant
    • 12 Travel Industry Trends That Hoteliers Need To Be Aware Of For 2022
    • 5 Ways Hotels Are Creating Positive Sustainable Change
    • 8 Travel Industry Trends For 2021
    • What is hotel channel management?
    • 12 Impressive Hospitality Trends To Watch In 2022
    • Hotel general managers reveal their key strategies amid huge workloads
    • 7 hospitality industry trends to watch in 2022
    • What Percentage of Hotel Construction Costs Should Go to Furniture
    • Supplier vs. Vendor: what's the difference
    • How to Choose Furniture for Your Restaurant
    • How to Choose Restaurant Equipment for a Wine Bar
    • Hotels upgrade bathrooms for more demanding guests
    • 12 Simple Tips on How to Make Your Bathroom Look More Like a Luxury Hotel
    • Creating a luxury bathroom: how to make your bathroom feel like a luxury five-star hotel
    • Top Concerns and Trends for Hoteliers in 2021
    • FF&E: How the Movers can Help You throughout the Moving Process
    • What You Need to Know About Hotel FF&E Installation
    • Why should you hire an FF&E Specialist
    • Top 10 Best Kitchen Cabinets Ideas
    • How to Choose the Right Outdoor Wood Furniture
    • 8 Considerations: What to Look for in Bed in a Box Mattresses
    • 8 Benefits of Replacing Your Windows
    • Hard Cost vs Soft Cost – All You Need to Know
    • What to Consider when Buying High End Outdoor Furniture
    • When is The Best Time of Year to Buy Furniture and Where Should I Look
    • Packing and Shipping Furniture Across USA
    • Why Choose Metal Chairs for Your Restaurant
    • How to Match Right Commercial Furniture with Your Restaurant Style
    • How to Decide Number of Table Tops for Your Restaurant
    • Complete Guide For Making Hotel Furniture Designs More Eco-Friendly
    • Complete Guide: Things To Know Before Buying Bar Stools
    • Hoteliers Redefine Flexibility To Meet Labor Challenges
    • Hotel Development Environment Improves, but Hurdles Remain
    • How Selling Strategies Have Evolved for Hotels
    • Hoteliers in Europe Hope To Benefit from Growing Appetite for Cross-Border Travel
    • How Hoteliers Have Adapted to the Industry's Labor Shortage
    • A Look at US and Hotel Employment Data in 2021
    • Hotel Industry Recovery Hinges on Demand from Business Travelers, Groups
    • Caribbean Hotel Recovery Relies on US Travelers Amid Stricter Travel Rules Elsewhere
    • Hotel Occupancy a Headwind for Hospitality Employment in Southern US Markets
    • The Difference Between 'Hospitality' and 'Guest Service'
    • What Has Changed in the Hospitality Industry
    • The Lost Year: How COVID-19 Has Altered the Hotel Industry
    • Detailed overview of Custom furniture from China
    • Custom furniture manufacturer in China
    • Custom Made Furniture China: Find your new furniture piece today
    • Super tips on design hotel furniture design
    • Bestar: A professional team Hotel furniture modern design
    • Interior design hotel furniture: what you need to know
    • Top tips on furniture hotel counter design
    • 10 tips on modern hotel furniture design
    • Ten things you should consider in hotel furniture and design
    • A Ultimate Guide to Hospitality Furniture and Design
    • Hotel Furniture Design: A Beautiful Way to Stay
    • 8 steps to Custom made furniture in China
    • How Do Hotel Star Ratings Actually Work
    • HOTEL STAR RATING SYSTEMS MEANING - STAR RATINGS EXPLAINED
    • How Are Hotels Star Rated
    • Hotel star ratings explained
    • How to find the best location for your restaurant
    • 10 Most Popular Types Of Restaurants
    • Benefits of wooden furniture in your space
    • How To Select Cast Iron Table Bases for Your Restaurant
    • 14 Ways Procure Hospitality Improves Efficacy of Hospitality Procurement Process
    • Hotel Furniture Procurement Guide
    • How much does Restaurant Furniture Cost
    • Designing A Restaurant Table And Booth Combination
    • Try These 3 Window Treatments To Reduce Cooling Or Heating Cost
    • The 5 most common problems you may come across with your Club Furniture
    • Solid Wood Dining Table Buying Skills
    • How To Buy A Coffee Table
    • What Types Of Solid Wood Dining Tables Are There
    • What Are The Advantages Of Sofa Beds
    • What Is The Best Material For The Dining Table
    • How To Maintain The Solid Wood Dining Table
    • What Are The Pros And Cons Of A Small Dining Table
    • How To Maintain The Solid Wood Table
    • The Sofa Takes Care Of Our Spine Health
    • Choosing Sofa Fabric
    • What Is The Significance Of The Sofa In The Living Room
    • How To Choose A Coffee Table
    • What Is The Process Of Customizing A Home
    • Why Does The Wardrobe Affect The Aura Of The Bedroom
    • Why Do Light-Colored Wardrobes Bring Bright Spaces
    • Custom Furniture To Control Material Costs
    • What Are The Unique Advantages Of Solid Wood Furniture Customization
    • What Should Be Paid Attention To When Customizing Solid Wood Furniture
    • What Are The Advantages Of Whole House Custom Furniture
    • What Is Whole House Custom Furniture
    • Beware Of Price Traps When Customizing Furniture
    • How To Prevent Yellowing Of White Furniture
    • Do You Know The Common Wood In Solid Wood Furniture
    • What Are The Differences Between Eastern And Western Furniture Production Processes
    • Several Mistakes Should Be Paid Attention To When Cleaning Furniture
    • Office Furniture Odor Removal Tips
    • So How To Choose A Sofa
    • How To Deal With The Wear And Tear Of Furniture
    • How To Maintain And Clean The Leather Sofa
    • High-Value Light Luxury Dining Chair
    • Sofa Style
    • Sofas Are Classified By Function
    • How To Maintain The Fabric Sofa
    • What Does A Good Leather Sofa Look Like
    • How About The Leather Soft Bed
    • How About The Leather Soft Bed
    • Tips For Cleaning The Sofa Here
    • How To Buy A Fabric Sofa That You Like
    • Summer Home Replacement Sofa Cover Purchase Coup
    • Light Luxury Dining Chair Home Fabric Stainless Steel Dining Stool Chair
    • 10 Living Room-Dining Room Combos
    • How To Identify Leather Sofa
    • How To Put The Sofa In The Living Room
    • 7 Basic But Brilliant Home Decorating Styles
    • Illuminates The Dining Space
    • Luxury Custom-Made Furniture: How to Personalize It
    • Sofa Styles for the Hospitality Industry
    • Why Your Vacation Rental Needs a Sleeper Sofa
    • Hotel Lobby Furniture - How To Choose
    • 4 key considerations for hotel furniture
    • Custom Solid Wood Bookcases, Be Sure To Pay Attention To These Points
    • Are modular lounges better
    • multifunctional luxury spaces
    • Design Concept And Layout Of Coffee Table
    • How To Choose A Sofa
    • What are the advantages of hotel suite furniture
    • how should the size of the luggage rack be determined
    • Take you to understand the characteristics and advantages of hotel furniture
    • What are the advantages of solid wood dining chairs
    • Dining chair maintenance
    • How a Caring Culture and Proactive Practices Support the Growth of a Family-Run Hotel Management Company
    • Springhill Suites by Marriott in Chula Vista Begins Construction
    • Delta Hotels by Marriott Opens 100th Property
    • Best practice procurement process in the Interior Design industry
    • Hotel Operators Face Thorny Choices for 2023 Budgeting
    • Grand Cayman Marriott Beach Resort Completes $16M Reno
    • Add A Metal Coffee Table To Your Home Decor
    • Choosing A Dining Table
    • How To Craft A Luxury Interior Design In 2023
    • Contemporary Vs. Modern Interiors
    • Crafting Your Dream Luxury Interior Design
    • Important Considerations In Luxury Interior Design
    • Luxury Interior Design: Everything That You Need To Know
    • Luxury Furniture Designs For Apartment
    • What Are The Advantages Of Wooden Bedroom Furniture
    • Advantages Of Living Room Sofa
    • What is Sustainable Hospitality Furniture
    • Specifying Cane Contract Furniture - What You Need to Know
    • All about Stacking Chairs
    • The four characteristics of a hotel furniture design
    • Popular materials for luxury hotel furniture manufacture
    • How to choose headboards for your hotel
    • Characteristics of a Custom Hotel Furniture
    • Four ways to maintain hotel room storage
    • 4 Tips for Furnishing your Restaurant
    • Advantages of Custom Hotel Furniture
    • What are the Basic Furniture Required to Set Up a Hotel
    • What factors will affect hotel furniture prices
    • 7 signs your that hotel needs renovation
    • A good hotel furniture manufacturer
    • How Often Do Hotels Change Their Interiors
    • How to make a hotel room feel like home
    • How to make better Furniture for hotel lobby
    • Tips for maintaining hotel furniture
    • How do we choose the qualified wood for solid wood furniture
    • What is the difference between loose furniture and fixed furniture
    • 10 Tips for Choosing the Perfect Furniture for Your Pub/Bar
    • Custom Furniture: All You Need to Know
    • Outdoor Furniture for Your Restaurant’s
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In 2016, Marriott Hotels, which had 19 hotel brands, merged with Starwood, which had 11. They didn’t abolish any brands in the merger, and so the company faced a challenge: How to explain to customers, or even to its own employees, what makes all 30 of these brands different from each other.
So shortly after the merger, the company produced this cutesy matrix:
Don’t understand Marriott’s brands? Just check out the chart. They’re all either luxury, premium, or “select,” and they’re either classic (normal) or distinctive (quirky). Your regular Marriott is a “classic premium” hotel, while a hip W Hotel is “distinctive luxury,” and a value-priced Fairfield Inn is “classic select.”
“It made no sense,” says Gary Leff, who writes the View From the Wing blog on the travel industry, of this chart.
But the wealth of brands, and Marriott’s use of these terms to categorize them, persists, even if the matrix presentation does not. CEO Arne Sorenson has taken to calling the spaces occupied by similarly positioned Marriott brands “swim lanes”; as in a crowded pool, you may have to share one.
“If you ask most average consumers, they will not be able to list the brands that belong to the different companies or necessarily tell you what the differences are,” says Makarand Mody, an assistant professor of hospitality marketing at the Boston University School of Hospitality Administration. “It’s becoming harder for these companies to develop brands that are clearly distinct from each other.”
But is it really a problem to have so many brands? Marriott is, after all, the world’s leading hotel company. Two years after the merger, Marriott has shown it’s possible to live and thrive with 30 brands, even if your customers don’t really understand them all.
This is because the hotel business is quite different from airlines or automobiles or other brand-centric industries. Hotel brands do matter. But they matter more to hotel owners than to hotel customers. And if customers form strong enough loyalty to an umbrella hotel brand like Marriott, they may never need to develop a clear grasp of the underlying brands; they can rely on the company to help them navigate.
​Marriott, like the other big hotel companies, owns very few of its own hotels these days. The hotel owners enter into multiyear contracts with companies like Marriott allowing them to use a specific brand.
“If we had not merged with Starwood, would we be trying to build 30 brands from scratch?” Sorenson asked, rhetorically, on Marriott’s November 6, 2016, earnings call, the first after the Starwood merger closed. “I think the answer is probably not. At the same time, having done this deal, the 30 brands all exist. They all have substantial capital that has been invested in them, particularly by the hotel owners who have made deliberate bets about which flag they put on their hotels. And we don’t have the power to, nor the desire to, try and convince them that those bets have not been good bets.”
That’s the first thing about Marriott’s brand challenge: It can’t easily get rid of any of its brands even if it wants to. The hotel owners won’t let them.
Consider Sheraton, the first Marriott brand I’d probably put on the chopping block if I were king. In that odd matrix diagram, Sheraton is listed as a “classic premium” brand. It has a strong reputation in some foreign markets, but in the U.S. it faces a perception of uneven quality — perhaps an outdated perception, as Starwood and Marriott have long worked to upgrade or disaffiliate the dingier Sheraton properties.
But besides the quality hiccups, Sheraton is not strongly distinguished from the flagship Marriott brand, which is also “classic premium.” So, is Sheraton necessary? Conceivably, Marriott could be better off with just one brand in this “swim lane,” in the same way that all of Hilton hotels that are like a Marriott or a Sheraton are just called “Hilton.”
(Back in 2016, Hilton CEO Christopher Nassetta poked some light fun at Marriott for its excess of brands by echoing Sorenson’s “swim lane” terminology. “We are very focused on having pure-bred brands that are leaders in their individual segments, that have clearly defined swim lanes, that have premium market share and, as a consequence, help us drive industry leading organic net unit growth,” he said on an earnings call. “That’s our strategy. Others have taken different paths.”)
But if all the Sheratons turned into Marriotts, you would have, for example, a Marriott LAX at 6101 West Century Boulevard in Los Angeles, and another one 1,000 feet away at 5855 West Century Boulevard. It’s not strictly true that you can’t have two same-flagged hotels so close together — before the 9/11 attack, the World Trade Center Marriott was nearly adjacent to the Marriott World Financial Center — but property owners understandably prefer to avoid the situation.

Plus, reflagging a hotel is a much costlier proposition than repainting an airplane. To bring properties to a uniform brand standard, you might have to replace carpet and mattresses, even if these hadn’t reached the end of their useful life — not to mention the cost for new signage and stationery and printed napkins and pens. And properties that change their flag have to reintroduce themselves to customers under a new name. All of which is to say, Sorenson is right that hotel owners would stand in the way of a brand consolidation.
Plus, the downside of having to present a large and confusing stable of brands to consumers is much smaller for a hotel company than it is for, say, an auto company.
One of the main costs of operating several nameplates within one car company is that each must be marketed separately. The more brands GM has, the more television ads it has to run. But major hotel companies these days do very little marketing of their individual brands, focusing instead on building customer loyalty to the umbrella brand.
“I think the principal model today is we go to market through our loyalty platform, through our dot-com site, through our app,” Sorenson said on that November 2016 earnings call. “And those things allow us to essentially market a portfolio, and offer through that portfolio an incredible range of choice to our customers, which drives, actually, conversion from looking to booking that much higher and makes the economics of each brand better, not weaker.”
That is, Marriott doesn’t have to spend a lot of money to educate the public about, say, Moxy Hotels. Marriott can just spend money to convince people to book at Marriott.com, where it can show off all its brands at once, including Moxy.


That cost-benefit analysis explains why a merged hotel company like Marriott wouldn’t hurry to shed weak brands in favor of stronger ones in the same “swim lane.” But the companies keep coming up with new brands, like Moxy Hotels, which you may have never heard of. Why is this relatively new brand necessary?
Moxy is “a playground that attracts Fun Hunter travelers and is designed to give guests everything they want and nothing they don’t at an affordable price,” according to Marriott. Moxy hotels have small rooms, but they’re balanced out by lively common spaces that encourage interaction.
Like Moxy, many of the newer brands exist somewhere in the “select service” space, offering fewer bells and whistles than a Marriott or a Hilton but more than a Fairfield Inn or a Hampton Inn. Maybe you don’t mind if your room is small, but you care a lot about the bed being comfortable. Perhaps you don’t need a bellman or a pool, but you definitely want a bar. Hotel companies are developing these new brand concepts with your preferences in mind.


Makarand Mody says these new concepts are appealing to owners because they provide an excellent value proposition: They can be built and operated much more cheaply than traditional full-service hotels, because rooms are smaller and staffing levels are lower, but customers are often willing to pay nearly as much as they would for a full-service hotel room, especially in supply-constrained markets like Boston.
Even Hilton, the company that’s proud of its restrained and clearly delineated portfolio of brands, announced in October that it will launch a 15th brand: Motto by Hilton, “a micro-hotel with an urban vibe in prime global locations.” The prototypical Motto hotel will have guest rooms of just 163 square feet, but those small rooms will be offset by lively public spaces meant to promote interaction. You can think of it as “Moxy, by Hilton.”


Other brands exist to make it possible for the large hotel companies to integrate independent hotels that meet quality standards but don’t fit in a specific brand box. These are called “soft brands,” and Marriott has three of them: the Luxury Collection, which is luxurious; the Autograph Collection, which is at “the upper end of upper upscale”; and the Tribute Portfolio, which runs from “upscale into upper upscale.”
Those latter two designations come from Brian Povinelli, who is Marriott’s senior vice-president and global brand leader for its “premium distinctive” full-service hotel brands, including the Autograph and Tribute groups, plus Westin, Renaissance, and Le Meridien. Part of Povinelli’s job is to help consumers, including me, understand what makes Marriott’s distinctive brands so distinctive, and to ensure the properties within the brands are living up to those distinctive expectations.

I will confess that I’m not sure I see a clear distinction among Marriott’s three soft brands; before the merger, Starwood had two (just Luxury and Tribute) and Autograph seemed to be Marriott’s competitor to both of them; now all three brands live under one roof. But since a soft brand is soft, developing a clear identity is less important than with the “hard” brands. These are just nice, independent-looking hotels where you can earn Marriott points, and they’re an easy way for Marriott to grow its network.
As for the hard brands, Westin has a clear strategy for distinctiveness: wellness. The “Heavenly Bed,” workout gear available to borrow, soothing pale-green tones: A Westin is supposed to leave you feeling rested and healthy. I don’t believe I’ve ever stayed at a Le Meridien, but these hotels are all supposed to have a European flair with “a very specific mid-century modern design aesthetic,” according to Povinelli. Each has a “master barista.” Surprisingly, he says the brand does especially well in middle-American markets like Indianapolis, Columbus, and Tampa.
Where I have the greatest bone to pick with Marriott’s alleged distinctiveness is Renaissance.


“It’s focused on that element of discovery and bringing the local neighborhood to life,” says Povinelli. This seems to be the official Marriott line: a Renaissance Hotel is “Business Unusual”; a full-service hotel, but more plugged-in and local. There’s even a “Navigator,” who can tell you where is cool to go in the area. (You may have heard of this service elsewhere, referred to as “concierge.”)
I have stayed at the Renaissance Denver Stapleton hotel, which is an airport hotel that lost its airport, and I can’t say I was able to identify any local flair. There was a photograph of a ski hill in my guest room. On the other hand, the Mayflower in Washington, D.C., has so much local flair, it’s where Bill Clinton was photographed hugging Monica Lewinsky, where Eliot Spitzer became Client No. 9 in Room 871, and where Jeff Sessions had his forgettable encounter with then–Russian ambassador Sergey Kislyak.

Maybe the Mayflower had too much local flair for its Renaissance flag; in 2015, the property transitioned to become a member of the Autograph Collection.
All of which is to say, I can’t identify a clear through-line for Renaissance as a consumer. And if the unique brand proposition to the consumer isn’t obvious, it’s time to look for the proposition to the owner and the operator.
“It’s a conversion brand,” says Leff, the travel-industry blogger. “They can reflag some other hotel and call it a Renaissance pretty easily.”
Indeed, rather than calling it a hard brand, Renaissance might be best described as a “firm brand” that uses the frame of localism to allow for fairly wide stylistic variations across properties. A reasonably nice, full-service hotel can enter the Marriott network as a Renaissance without having to rip out and replace perfectly good fixtures like it might need to do in order to align with the brand standards for Marriott or Sheraton or Westin.
When you start slicing the distinctions among hotels this thinly, you start to see why it might make sense for a company like Marriott to have 30 different brands. Or at least why it would be in no hurry to get rid of any of them. So what if it’s not clear exactly what a Renaissance Hotel is? It’s a full-service hotel that’s not exactly a Marriott or a Westin, and you can get your points there. If you’re an elite member, they’ll give you the late checkout you’re entitled to.
Isn’t that what you were looking for anyway?
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