1. It can meet the different individual needs of different consumers for hotel furniture. In the traditional marketing model, hotel furniture companies often follow the current trend of hotel furniture to develop and produce hotel furniture according to simple market research. However, the hotel furniture produced by this model is either not in line with the requirements, or the style cannot meet personal preferences. Custom marketing will subdivide the market to individuals, according to individual requirements to design hotel furniture, consumers are one of the designers of hotel furniture. According to personal preferences, some specific requirements can be put forward, such as color matching, personalized specifications and so on.
2, can reduce the inventory backlog. In the traditional marketing model, hotel furniture companies in order to maximize profits, through large-scale production to reduce product costs, once the market encounters a slight accident, this large-scale production of hotel furniture due to similarity will inevitably lead to slow sales or backlog, resulting in waste of resources. Custom marketing is based on consumer orders, with almost no inventory, which accelerates capital turnover.
3. Reduce marketing costs. In the traditional marketing model, in order to occupy the market, hotel furniture companies often drive sales through advertising, business promotion and other ways to build stores, so the cost is higher. As long as the quality of the hotel furniture is reliable and the price is reasonable, the hotel furniture can be sold smoothly. In customized marketing, manufacturers directly face consumers to reduce sales links and reduce various expenses.
4. It is conducive to accelerating product development. In the traditional marketing model, many hotel furniture company designers behind closed doors, only according to simple market research for product development, the design of hotel furniture is very limited, it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate with consumers face-to-face, and it is easy to know the requirements of consumers, and then they can develop products that are close to consumer needs.