Holiday Inn Express 5.0 “Dawn” brand furniture is built around the brand’s refreshed proposition “Recharge & Restart,” blending modular efficiency, smart technology, and ergonomic comfort for the next generation of travelers.
Modular & Efficient. The 5.0 model integrates modular furniture and lightweight smart designs to reduce construction complexity and shorten development cycles, allowing properties to open faster while maintaining consistent quality. Guest rooms feature flexible, multifunctional layouts tailored to both business and leisure needs.
Smart Integration. Ergonomic chairs are carefully evaluated and selected for guestroom comfort and functionality. The furniture also integrates wireless charging, motion-sensing lighting, and ergonomic furnishings chosen for both guest appeal and operational simplicity. Additional smart touches include integrated 3-in-1 ports at the bedside and a 65-inch smart TV, creating an efficient, connected space.
Ergonomic Comfort. A dedicated Focus Hub in the lobby transitions seamlessly between work, social, and relaxation settings, complemented by convenient takeaway lockers for a more efficient public space experience. Guest rooms are tuned for both the laptop and the pillow, balancing productivity and rest.
Design Aesthetic. The furniture features modern minimalist profiles with light-tone finishes, light wood veneer headboards with integrated ambient lighting, and minimalist black metal legs—together creating a bright, inviting atmosphere that reflects the “Dawn” concept of a fresh, energized start.