Aloft Hotel by Marriott

Aloft Hotels by Marriott brand furniture is defined by its “Different by Design” ethos—a bold, tech-forward aesthetic that blends urban loft style with playful functionality.

Urban Loft Aesthetic. Guest rooms embrace an industrial-loft sensibility with 9-foot-high ceilings, oversized windows, and an open, uncluttered layout. The signature plush platform bed faces the windows rather than the dresser, maximizing natural light and views. Headboards are often built into room dividers, with the reverse side functioning as shelf space, closet, and bathroom wall—a smart, space-efficient furniture solution.

Modular & Tech-Integrated. Furniture is designed for flexibility and connectivity. Movable work desks with ergonomic chairs let guests reconfigure their space, while integrated plug-and-play systems connect laptops and devices to the in-room TV. Public areas feature modular, movable pieces that can be easily rearranged for social events, alongside signature elements like the circular Aloha reception desk and gaming-friendly furnishings including pool tables and foosball tables.

Material & Color Palette. The material language combines raw textures with an urban edge: polished and matte concrete, untreated and varnished wood, and travertine, softened by plush upholstery in electric blues, neon accents, yellow, fuchsia, and teal. In the Re:mix lounge and WXYZ bar, the brand has incorporated authentic modern design pieces from Design Within Reach, including chairs by Charles and Ray Eames, Verner Panton, and George Nelson pendant lamps, reinforcing its design-led identity.

The overall aesthetic is vibrant, social, and functionally smart—furniture that serves as both a practical tool for the modern traveler and a statement of Aloft’s energetic, forward-thinking brand personality.